Posted on Tuesday, September 4, 2012 by Martin Cox
Norwegian Cruise Line issued a press release revealing the new NORWEGIAN BREAKAWAY’s hull artwork designed by American pop artist, Peter Max.
“This is the first time Norwegian has commissioned a well-known artist to paint the hull artwork on one of its ships. Launching in April 2013, Norwegian Breakaway will be the largest ship to homeport in New York City year-round. Max’s signature artwork will cover approximately 40,000 square feet of Norwegian Breakaway’s hull.
“While it has been an honor to have my art exhibited in museums and galleries, I have also enjoyed creating giant ‘canvases’ for public view, including my 600 ft. Woodstock stage, a giant World’s Fair mural, the body of a Continental 777 super jet, and now, the hull of Norwegian Breakaway,” said Peter Max from his New York studio. “The artwork is a composite of New York City and cosmic imagery— the Statue of Liberty, the Manhattan skyline, a giant sunburst, planets, stars, and musical notes. That’s my New York! And now Norwegian Breakaway is my New York cruise ship ‘canvas.’”
“NORWEGIAN BREAKAWAY is New York’s ship and this colorful artwork by Peter Max will make the ship an instant icon,” said Kevin Sheehan, Norwegian Cruise Line’s chief executive officer. “The Big Apple is known for its love of art and its many galleries – and now, Norwegian Breakaway becomes a floating piece of art that will cruise in and dock every Saturday on New York’s West Side. With this distinctive design, unlike anything else on the water, the ship will be recognizable to the millions of New Yorkers who will see her as she journeys up and down the Hudson River each week.”
With paintings on exhibition in hundreds of museums and galleries worldwide, Max and his vibrant colors have become part of the fabric of contemporary culture. Max has been successively called a Pop Icon, Neo Fauvist, Abstract Expressionist and the United States’ “Painter Laureate.”
Max has achieved his place in history having painted for various Heads of State, including six U.S. Presidents. From art that appeared on the first U.S. 10-cent stamp bearing the title “Preserve the Environment,” to 235 U.S. Border murals greeting millions of people entering America each year, Peter Max seeks to capture themes of America at its finest in his art.
He has a long-standing career as the preeminent Pop artist in America. His art has appeared on a Continental Boeing 777 jumbo jet; a 600-foot stage for the Woodstock Music Festival; the covers of Verizon’s New York City yellow and white pages; and a giant mural unveiled at the 2002 Winter Olympics. Max has also been designated Official Artist of five Super Bowls, six Grammy Awards, World Cup USA, The World Series, the United Nations Earth Summit, and numerous other events. Max was honored at the Jefferson Awards with an award for his lifetime dedication to America, and its charitable causes.”
The 4,000 passenger Norwegian Breakaway will arrive in her year-round homeport of New York City in early May 2013. The ship will begin weekly summer
seven-day cruises to Bermuda on Sunday, May 12, 2013. From October 2013 through April 2014, New York’s ship will offer voyages from the heart of Manhattan to the Bahamas & Florida and the Southern Caribbean.”