P&O Cruises New Look

P&O CRUISES NEW LOOK

By Peter Newall

In 1931, with the arrival of the 22,547gt STRATHNAVER, P&O dropped the stone-coloured superstructure, black hull and funnels for its passenger liners in favour of an all-white hull, red boot topping and buff funnels.  Now, for the first time in 83-years, a new look will be introduced for the cruise ships in the P&O Cruises fleet.

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Starting with AURORA later this year, the company’s eight ships will have  a stylised Union flag on the bow and forward section of the hull and blue funnels with an illuminated rising sun, the P&O motif which has been part of P&O’s identity since 1840.

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Chief executive officer David Dingle said: “In our 177th year we are unveiling a new, contemporarily styled livery which symbolises all that we stand for, pointing to the future and celebrating our British heritage. This bold new look will make our ships yet more distinctive and recognisable across the world.   Our ships will proudly carry on their bow Britain’s most distinctive symbol, the Union Flag, to all corners of the globe. The P&O Cruises name will be emblazoned along their hulls and the Rising Sun, the enduring symbol of our heritage, will shine from their funnels. This modern new look will exemplify the strengths and virtues of our company long into the future.”

Click here for a YouTube video about the new look:

The future of P&O Cruises | Our new livery

P&O Cruises is a brand of the Carnival Corporation.  The Peninsular Oriental Steam Navigation Company, which is owned by DP World, still owns the P&O name, flag and its heritage.  P&O Heritage can be found at:

www.poheritage.com

 

 

Peter Newall

Peter Newall

A well-known shipping writer, cruise journalist and cruise ship lecturer,
Peter Newall is a former British Airways executive who has, in the past 57
years, visited and travelled on many famous ships.  As well as numerous
articles he has written nine highly acclaimed books including the
definitive histories of Union-Castle, Orient and Cunard Line.  He also owns
the Newall Dunn Collection, the extensive collection of historic merchant
shipping images.
Peter Newall
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